透過本研究建立產品品牌，提昇產品形象，開拓市場通路與直銷管道。並探討優質文蛤消費者願付價格，以訂定產品價格。
This study will promote the hard clam marker and image. It will help to expand marketpassageways. On the other hand, we will confer consumer perception and willingness-topayfor hard clam production, in order to decide the price.